Corporate Social Responsibility

Management of Charitable and Socially Responsible Activities

In 2011, Rostelecom developed a unified external social policy and a number of other documents that govern the charitable activities of the united Company. The policy was approved by the Board of Directors and implemented by Rostelecom itself and by our subsidiaries.

The external social policy defines the Company’s principles, priorities and main activities in the field of social projects and programmes. It is not only a tool for managing Rostelecom’s reputation, but also the means whereby we deal with social factors that affect the sustainable development of the Company and address important social issues.

As part of the implementation of its external social policy, Rostelecom manages programmes focusing on education, sport, care in the community, ecology and spiritual heritage.

Our Education Programme

Supporting professional education

In 2011, Rostelecom supported various universities and professional colleges, such as the Moscow Technical University of Communications and Informatics, the Bonch-Burevich Saint-Petersburg State University of Telecommunications, the Siberian State University of Telecommunications and Information Sciences (SIBSUTIS) and the SIBSUTIS College of Telecommunications and Information Sciences.

Professional education support mainly encompasses improving the facilities and equipment within educational establishments, providing support for students’ projects and clubs, offering scholarships and setting up internship programmes for students within Rostelecom.

New technologies in education and children’s art centres

In February 2011, as part of the IV International Winter Arts Festival in Sochi, Rostelecom organised a unique workshop for young musicians with Yuri Bashmet, People’s Artist of Russia and a world-famous viola player and a conductor. This took place in four Russian cities - Sochi, Yaroslavl, Perm and Novokuibyshevsk in the Samara region.

The Company also organised a multichannel video conference to connect Sochi Organ and Chamber Music Hall with concert halls in the four cities by setting up modern video conferencing systems. As a result, young musicians and their teachers had a unique opportunity to attend a lesson given by the great maestro and to ask him questions in real time about the secrets of his viola technique.

In May 2011, Rostelecom organised a webcast of the “Art, Youth and Talent” Competition at the 10th Youth Delphic Games in Russia. For the first time in the history of the Games, all Internet users were able to take part, not only the spectators and guests who attended. On its website, Rostelecom organised the live broadcast of various events from 12 different sites during the entire period of the Games.

Generation On-line

Generation On-line remains one of Rostelecom’s most ambitious social projects. It is an extensive programme to improve the computer literacy of elderly people in Russia.

Participants in the programme’s learn the basics of personal computers, obtain the skills to search for information on the Internet and learn to use personal emails. They also learn how to use popular applications for communicating online, such as ICQ and Skype, social networking and much more.

In 2011 Rostelecom added an additional module to the programme, which includes teaching elderly people how to use the government portal in order to obtain the government services they need via the Internet.

Youth Olympic Games and competitions

As well as providing support to a number of educational establishments, Rostelecom supports various competitions in the regions which aim to develop pupils’ and students’ interest in creative aspects of computer science, and also to involve them in using internet technologies and computer graphics.

An example of this was Rostelecom’s support for the “Volga IT - 2011” students’ IT competition, which was held in the Volga region.

Our Sport Programme

Social initiatives in partnership with the Sochi 2014 Organising Committee

Rostelecom has been the General Partner of the XXII Olympics Winter ROSTELECOM ANNUAL REPORT 2011 47 Games in Sochi since the beginning of 2009, participating on the basis of the “Olympic Games for Everyone!” principle.

The Company has taken part in a number of social initiatives, organised by the Sochi 2014 Organising Committee, that promote Olympic values in the Russian regions.

1,000 days prior to the start of the Olympics, Rostelecom co-operated with the Sochi 2014 Organising Committee to organise competitions for young sportsmen under the slogan “1,000 days before the Olympics – 1,000 days before the fun starts!”, which were held in 42 cities across Russia. Olympic athletes, medallists and competition winners in various sports took part in the programme, and many local residents were able to attend these competitions and support the participants.

At the beginning of the new academic year 2011-2012, the Company held a series of educational events called “Olympic Knowledge Day”. Around 5,000 students and pupils from schools, residential schools and orphanages that are sponsored by Rostelecom in over 60 Russian cities took part.

The key objective of Olympic Knowledge Day was to introduce young people to the Olympic movement, promote a healthy lifestyle, and to help teach children with disabilities and socially disadvantaged adolescents to socialise.

Cooperating with the Figure Skating Federation of Russia

Rostelecom has been the General Partner of the Figure Skating Federation of Russia (FSFR) since 2009. Every year, the Company provides financial assistance that enables the Federation’s competitions to be organised and held and Russian national team athletes to be trained for the Olympic Games, European Championships, World Championships and various other competitions, including the final stage of the ISU Grand Prix.

In December 2011, as part of the World Figure Skating Championship in Saransk, Rostelecom and the FSFR launched a joint programme called Rostelecom’s Star Track master classes. In 2012, as part of this programme, Rostelecom will organise events in big cities across Russia. The project is designed to find young talented sportsmen and sportswomen in the Russian regions. Famous athletes will share their professional skills with young figure skaters during master classes, and young sportsmen and sportswomen will have a unique opportunity to demonstrate their talents and skills to wellknown coaches.

Our Care Programme

Assisting child care centres

Rostelecom takes an active part in assisting a number of social institutions, such as hospitals and orphanages. The Company purchases medical equipment, pays for urgent medical operations, allocates funds for the refurbishment of buildings and purchase of essential supplies, we help organise festive events for children from orphanages, meetings with professional psychologists and we provide communications channels for children’s distance learning.

The Company assists institutions that have applied just once and it also provides help on an ongoing basis. Many of these establishments are supported by macro-regional subsidiaries of Rostelecom.

New opportunities for children with disabilities

Rostelecom traditionally tries to help people, particularly children, with disabilities to integrate them in the best way possible into society. Rostelecom’s corporate centre as well as its macro-regional subsidiaries have been implementing a programme of distance learning for disabled children at home and also in specialised institutions. Thus in 2011, as part of this programme, Rostelecom provided many children with special needs with unlimited access to the Internet while also delivering and installing all the equipment necessary to take them on-line.

Efforts to combat the spread of illegal drugs

In 2011, Rostelecom took part in a number of public events to raise awareness about drug abuse and illicit trafficking in Russia. Rostelecom organised a videoconference to bring together Moscow and Irkutsk as part of the State Council Presidium meeting on combating illegal drugs use. The Company also held a videoconference between St. Petersburg – Vienna – Perm, as part of the international TV project “The Right to Live”, initiated by the United Nations to fight illegal drugs and crime.

Supporting veterans

The day before Victory Day, Rostelecom and its subsidiary Zebra Telecom held a traditional meeting with the Russian Committee of War and Military Service Veterans. In 2011, companies presented veterans with Zebra Telecom multi-purpose cards, which allowed them to make free long-distance calls from their landline and also from mobile phones. As part of the Victory Day celebration, Rostelecom also organised a multi-channel videoconference “Generations relay race” to connect veterans of the Great Patriotic War, soldiers and Moscow cadets with their colleagues, friends and compatriots from CIS countries, such as Belarus, Ukraine, Moldova and Kazakhstan.

Rostelecom also organised a number of other multi-channel ROSTELECOM ANNUAL REPORT 2011 48 videoconferences for Great Patriotic War participants to celebrate the 66th anniversary of the lifting of the siege of Leningrad, the 67th anniversary of the victory in the Battle of Stalingrad and the 65th anniversary of Japan’s surrender in World War II.

Our Ecology Programme

Conserving ecosystems

Rostelecom seeks to eliminate any negative impact from its operations on the environment. Telecom infrastructure does not itself produce harmful emissions and industrial waste but the construction of new sites can have short-term damage on the natural world. Therefore, when the building of telecoms infrastructure begins, Rostelecom institutes a number of preventative measures to reduce environmental risks, preserve soil and water reservoirs, and carry out mandatory biological and technical land reclamation. In addition, Company’s volunteers take part in federal and regional promotions, “ecological landings”, to boost commitment to environmental protection and the removal of waste.

Our Spiritual Heritage Programme

Supporting the nation’s art

From 2008, Rostelecom’s representatives have become members of the Board of Trustees of the State Academic Bolshoi Theatre of Russia. The Board’s priority is to attract financial means from the private sector, to assist the Bolshoi Theatre to present new productions, to organise tours, to recruit stars and talented young soloists, and likewise to provide assistance in improving the Theatre’s management and finance systems and the day-to-day running of the Theatre.

Now, thanks to Rostelecom, thousands of spectators in Moscow can enjoy the talents of exceptional masters and novice dancers of the world famous school of Russian ballet, who perform on the historic stage of the Bolshoi Theatre, recently re-opened in 2011 after a long period of reconstruction.

In 2011, Rostelecom provided significant support to the XIV International Tchaikovsky Competition that was held in Moscow and St. Petersburg. During a three-week period, Rostelecom organised an unprecedented global webcast of the competition and performances from seven concert venues were streamlined in real time. A Content Delivery Network and an innovative platform were used by Rostelecom to distribute content to end users around the world to secure high-levels of availability and high performance streaming.

Rostelecom also organised a webcast for the Sochi Winter International Arts Festival. Yuri Bashmet is the Festival’s Artistic Director, and the Company also streamed the webcast of productions of the Moscow theatre’s New Opera named after E. Kolobov.

Supporting industry museums

Rostelecom has been cooperating with the Russian Fund for the History of Communications, the annual programme of which includes supporting the A. S. Popov Central Museum of Communications development in St. Petersburg.

The museum is one of the oldest science and technology museums in the world. The museum’s unique collection, devoted to the history of communications development, contains authentic objects relating to the history of post, telegraph and telephone, radio and broadcasting, mobile, space communications and all modern means of telecommunication. In 2011, Rostelecom made donations to develop the museum’s exhibits.

Rostelecom macro-regional subsidiaries also provide annual support to regional communications museums, which are either funded by these subsidiaries or were founded by enthusiasts at their own expense. The Company organises tours around museums, carries out scientific research and constantly updates museums’ collections

Reviving spiritual traditions

Rostelecom traditionally provides support to Russian Orthodox Churches across Russia and abroad.

On September 21, 2011, as part of the project “Seven Temples in Seven Cities in a Day”, Rostelecom organised a live webcast to streamline the construction of wooden temples, which were built within one day. The webcast was held from seven large Russian cities, which included Tver, Kaliningrad, Ufa, Sochi, Yekaterinburg, Irkutsk and Yuzhno-Sakhalinsk, and was available on Rostelecom’s website.

In November 2011, Rostelecom, as the largest Russian high-tech company, provided technological support and a wide range of multimedia services to organisers of the “Orthodox Rus” exhibition, which was opened in Moscow on the Day of People’s Unity and devoted to the 20th anniversary of the revival of the Russian Orthodox Church.